Guide to Next 2026: Your Guide to the Fights That Will Make—or Break—Your Business Next Year.

The Sixth Sense of CX with NICE ENLIGHTEN

2026 is coming fast, and the margin for error is gone: AI is rewriting the rules, systems are getting smarter, and markets are moving at breakneck speed.

After surveying 500+ industry leaders and speaking with 70+ experts, we’ve pinpointed the trends that will transform everything in 2026. 

Guide to Next 2026 highlights the big fights shaping the year ahead — the tensions every leader will need to navigate to win in an age of smarter systems and rising sameness:

  • Originality vs. Sameness — Harness AI’s power without losing your edge.
  • Breakthrough vs. Bottleneck — Turn agents into accelerators to test, design and deliver faster.
  • Decisions vs. Deferrals — AI exposes your tech debt. It’s time to stop patching the cracks.
  • Routine vs. Reinvention — Keep humans in the loop. Build systems that reflect your values, not just your costs.

Inside, you’ll discover more about the forces redefining your industry, insights into the macro trends transforming global business, and exclusive video perspectives from our in-house experts.
 
Explore Guide to Next 2026 now for the trends that will define your business in the year ahead. 

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