Guide to Next 2026: Your Guide to the Fights That Will Make—or Break—Your Business Next Year.

The Sixth Sense of CX with NICE ENLIGHTEN

Guide to Next 2026: Your Guide to the Fights That Will Make—or Break—Your Business Next Year. 2026 is coming fast and the margin for error is gone.
AI is rewriting the rules, systems are getting smarter, and markets are moving at breakneck speed. Playing it safe simply isn’t an option.

Guide to Next 2026 highlights the big fights shaping the year ahead — the tensions every leader will need to navigate to win in an age of smarter systems and rising sameness.

We surveyed 500+ industry leaders and spoke with 70+ experts to pinpoint the trends that will transform everything in 2026. And from these conversations, four fights emerged that leaders will need to face head-on:

  • Originality vs. sameness — off-the-shelf AI or your own identity?
  • Breakthrough vs. bottleneck — scale fast, or get stuck.
  • Decisions vs. deferrals — tech debt doesn’t fix itself.
  • Routine vs. reinvention — build systems that fight for you, not against you.

Guide to Next 2026 is your no-BS playbook to navigating these battles — and coming out on top. It shows you how to make your systems work for you, turn AI and data into advantage and win where others stall. Talking time is over. Forget stale thinking, broken systems and outdated playbooks — and fight for
what’s possible.
This is Guide to Next 2026.

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