Trends in 2025 and beyond: What’s next for travel

The Sixth Sense of CX with NICE ENLIGHTEN

Generative AI is set to revolutionize the travel industry, unlocking unparalleled customer experiences and boosting efficiency. Yet, this transformation brings its own set of challenges. To succeed, leaders must strike a balance between technology and human touch.

Navigate this new future with our 2025 Guide to Next, curated by our industry experts to give you five unmissable trends in the coming year, based on a survey of global travel executives. 

Some of the trends include:

  • The rise of AI voice assistants
  • How Gen Z’s values are reshaping loyalty
  • Enhancing experiences with digital IDs 
  • And more… 

Download the full report to gain the strategic advantage you need for 2025 and beyond. 

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